Authenticity verified
Free no obligation valuation and item collection when you sell with Cudoni
+44 (0)20 3823 6093

Jo Elvin

Wardrobe insights from an Award Winning Fashion Editor
As one of the country’s most respected editors, Cudoni client Jo Elvin knows how to make an impact in fashion.

Previously the Editor in Chief of Glamour, Jo is now Editor in Chief of YOU magazine, the most-read women’s magazine in the country.

We caught up with Jo on her life in fashion and her approach to a wardrobe refresh.

You can shop Jo's pre-loved pieces below or get started on selling your own.
Tell us about your favourite item of clothing and why it means so much to you?

It doesn’t even fit me anymore but I have a Dolce and Gabbana tight-fitting black corseted dress that changed my life. I’d never felt really special in a piece of clothing before I was urged to try on that dress. It was not, at the time, very me at all. It gave me confidence in a way that no other piece of clothing had done before and it spurred me on to start to enjoy fashion, rather than feel intimidated by it.

How did you get into fashion?

When I was a teenager, I was obsessed with magazines and it was my ambition to work on them. My first love was writing, telling stories, communicating in entertaining ways and I managed to get my foot in the door via work experience on a teen magazine in Sydney (my home town). So while it was writing that was my entry in, you can’t work in that glossy environment without getting the fashion bug. The more I hung out with stylists, photographers, celebrities etc via my magazine jobs, the more obsessed with fashion I became.

Who are your favourite designers, and how do you discover new ones?

I’m a huge sucker for the ‘magpie on acid’ vibes of Gucci! It tends to be through the fashion editors I work with, I’m very lucky to get to preview literally hundreds of new looks every month in my job.

When looking to invest in luxury items what do you look for?

I look for pieces with stand-out appeal. I have a metallic, lurex, rainbow patterned Gucci skirt which cost a lot of money and it’s not a ‘classic’ piece of clothing. But it is timeless and it makes so happy every time I wear it. If you’re going to splurge, make it something that makes you happy every single time you pull it out of your wardrobe.

 How often do you clean out your wardrobe? Are you a hoarder or cut-throat approach?

I veer between two extremes. I will hold on to things for years ‘just in case’, but then every so often things get so out of control that I sort of switch off my sentimentality chip and I’ll be ruthless for hours.

How do you approach a wardrobe clear out?

I make myself try on absolutely everything - if it no longer fits, it has to go. No ifs, no buts, no ‘maybe I can slim back down into it’. I don’t play that game, it’s too depressing. Just make room for the things that won’t make you feel crap when you put them on.

Shop Jo's Items

Sell Your Items

© 2020 Quick Move Ltd
86 - 90 Paul Street • London • EC2A 4NE • Company No: 09788236 • All Rights Reserved